WALT DISNEY WORLD SPEEDWAY
Created & produced marketing campaigns for the Indy Racing League (IRL) and NASCAR Truck series. Emphasis was on the IRL race.
1) Created a major presence at the INDY 500 with trade show booth & promotions.
Goal: To increase awareness of race and race packages for out of state guests.
Consumer interest during race week was way up... distribution of brochures went up from 7,000 the year before, to 35,000... attendance increased 25%.
The Finwell Group
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